Pierre Cardin, the legend of the fashion world, has passed away and left a genius legacy of innovation in the world of fashion.

The legendary French fashion designer Pierre Cardin passed away on Tuesday at the age of 98 in a hospital in Neuilly, west of Paris, his family told AFP. Pietro Cardin was born in 1922 to French parents in their vacation home in San Biagio di Calalta near Venice, and the Cardan family left Italy two years later to escape fascism and went to Saint-Etienne in central France.

Pierre Cardin was interested in sewing clothes at a young age and started working at the age of 14 although his father wanted him to become an architect. He moved to Paris in 1945 and studied architecture and worked with fashion houses .
After the war, he was hired by Christian Dior's operator. He was commissioned to create the famous "New Look" collection in 1947 by Dior that reaffirmed the femininity in women's clothing after the period in which women assumed rough roles and functions during the war.
He started his costumes in 1950, where he began designing costumes for theatrical performances and masquerades that were widespread in Paris and Venice, after World War II. After that, he began his work in high fashion design in 1953, where his innovation achieved great success, including the "bubble dresses" he presented in 1954.

Pierre Cardin was the first fashion designer to look to the East to open new markets to sell his fashion, so he went to Japan for the first time in 1957. He went to China to start long cooperation with this market. In 1991, he presented a fashion show in Red Square in Moscow in front of 200 thousand people, which is the first in the History of Russia.
Pierre Cardin was the first fashion designer to present a ready-to-wear collection for women in 1959 in a Paris department store, which alarmed the French fashion industry's governing body to the point that it expelled him for a short period. But Cardin sought to make fashion within reach of more women and saw ready-to-wear as an idea ready for the rise.

In 1974, Pierre Cardin was the first fashion designer to appear on the cover of Time magazine, and by the 1980s, he was winning awards such as the Golden Thimble of French Couture and was awarded the Legion of Honor. In 1992, he took a seat in the Academy of Fine Arts at the French Institute.
He launched a menswear line and fragrances for both men and women. He designed costumes for Hollywood and ballet, met the Pope and Nelson Mandela, and bought the popular Maxim restaurant in Paris. He also bought a palace in Venice. The Marquis de Sade Castle in Lacoste, France, where it holds an annual music festival, and an old theater in Paris that has turned it into a cultural center to promote new artists, theater groups, and musicians.
Cardin was always the target of his commercial strategy of launching an amazing range of products in his name, starting from fashion, perfumes, and cosmetics, all of which were in line with a high fashion brand, but starting in the eighties, Pierre Cardin launched up to 1000 other items in a variety of fields. Most of them are much cheaper like boxer shorts, baseball caps, cigarettes, pen holders, and pens. Key chains and the like.

We can say that Pierre Cardin, who passed away from us at the age of 98, was able to make the largest number of women wear elegant clothes at reasonable prices and was intelligently able at the same time to earn huge sums from this successf.
  


Sources:
 USA TODAY
FRANCE 24